How do we come up with our product names, anyway?

Since ANTICABLES is continuously pushing for improvements in both our existing product line-up and new product development, we are never able to plan for what the next new product, or improved existing product, will be. Because of this, we don’t have the ability to “plan-out” our product line-up, and the product names evolved into what they are now.

For example, our top-of-the-line RCA and XLR ICs are at different Level numbers (Level 6.2 and 4.1 respectively), because there is a greater number of viable RCA plugs then XLR plugs that are feasible for our products.

Half a decade ago, when we started aggressively expanding our product line-up, we created different series names for the products to fit into. Since it is often confusing which series is better than the other, we added Level numbers to help describe the product placement. Here are the series we offer with a bit of description for each:

  • Classic Series (Level 1) represents our original technology that stirred up the cable industry nearly 15 years ago.
  • Performance Series (Level 2) is basically our Classics Series with some notable sonic improvements.
  • Reference Series (Level 3, 4, and 5) represents our best sounding offerings, and in our analog and digital interconnects, utilize our new ACElectrum™ Silver/Gold alloy signal wire.
  • Signature Series (Level 6) was never predicted, but was recently created as a way to differentiate how our top level RCA ICs are built with a much different topology than all our other analog ICs.

To further clarify, Levels ending in dot-1 or higher sport our new ACElectrum™ Silver/Gold alloy signal wire, and Levels ending in dot-2 came about when Keith Louis Eichmann came out with his new better sounding Harmony series of RCA plugs. This was our way to let our customer’s know the product has been improved upon. Also, when a notable RCA or XLR plug is used, we include it as part of the product name.

Hopefully that helps make sense of our unusual product names! Most people use just the product type and level number (ie. Level 3.2 RCA) to describe our product, which is fine by us.